The beginning of the journey started straight out of middle school with really simple drawings and ideas. As the proud owner and founder of this up-and-coming clothing brand is that it was never easy. I had my hard and tough moments and times where I wanted to give up, but I never did and decided to put my full commitment to this beautiful, and amazing brand. I want to be able to describe "HARD" and "TUFF" with the idea of clothing. I want to thank everyone who believed and helped me along the way.

                                   Sincerely Ceo, Diego De La Cruz 

S/O to Juan, Jon, Mom, Dad, and to everyone who bought shirts when I very first began